They put it all on the line with the Titanic and when it sank so many people went down with it. People lost everything. There was nothing left. What could be done? Only a fraction was left to share what really happened. What really saved the survivors was the lifeboats. The many little boats were able to save the remnant. This why we know their story. What can we learn from history about building a business? We have to have multiple backups. We need something to keep us afloat when there are unforeseen circumstances. Sometimes we concentrate so much on the big business and the big money projects, we forget to keep up with the little projects that inspired us to risk ourselves by going bigger. The big project cannot be are sole hope for a better financial future. In the end, it will be the many small streams of income that will be our bread and butter. We need to continue those small various and diverse projects that kept us going when we were starting out. This is called diversification. It’s the “don’t put all your eggs in one basket” kind of thing. A businessman and king gives this advice, “Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land.” Ecclesiates 11:2
You can do whatever. You just have to do it better than anyone else. Be the industry leader in it. Of course, that is incredibly difficult in a super competitive world. “Whatever your hand finds to do, do it with all your might…” (Ecclesiates 9:10) I like that word “whatever.” It doesn’t have to be elegant or prestigious it just has to be functional and produce income. You can make tortillas or sell tamales or clean someone’s house. Whatever you do just do it well. Remember? “Do it with all your might.” People appreciate excellent products and services. They show that appreciation monetarily. Why? Because people love a deal. When people find excellence in a company, they want to share with their neighbor where they found it. Let them find it with you. When people talk about it and brag about it, then your service or product becomes something that makes society proud. Your business becomes part of the culture. That’s where you want to be.
In the movie, “Wall Street: Money Never Sleeps” there is a famous clip where Jacob Moore (played by Shia LaBeouf) questions Bretton James (Josh Brolin’s character) about his exact number (the amount of money he wants to make in his life). He says, “What is yours?” Bretton James pauses momentarily and grins with a confident arrogance and quaintly says “More.” This scene reveals the true nature of the character Bretton James. Of course, the underlying theme in the original “Wall Street” motion picture and this second installment is the greed that drives people into oblivion. The writer behind the book of Ecclesiastes explains, “Whoever loves money never has enough; whoever loves wealth is never satisfied with their income. This too is meaningless.” Money is not the purpose. It is a tool that helps you fulfill the purpose. The passion that brought you to the place of business is most likely the purpose you were meant to fill. Go back to that. You got this!